about the project
Thailand Tourism wanted to promote Thailand as more than just a tourist destination, but a place for health & wellness as well as adventure.
- We worked with four YouTube travel influencers to visit Thailand for a competition-style trip where they competed each day to win prizes.
- We fostered partnerships with GoPro and Adidas who supplied product to the influencers including GoPro adventure accessories and Adidas miCoach fit bands.
- Both Adidas and GoPro reposted content from the influencers on the trip for significant impressions and reach.