Tourism Authority of Thailand (North America)

about the project

Thailand Tourism wanted to promote Thailand as more than just a tourist destination, but a place for health & wellness as well as adventure.

key tactics
  • We worked with four YouTube travel influencers to visit Thailand for a competition-style trip where they competed each day to win prizes.
  • We fostered partnerships with GoPro and Adidas who supplied product to the influencers including GoPro adventure accessories and Adidas miCoach fit bands.
  • Both Adidas and GoPro reposted content from the influencers on the trip for significant impressions and reach.
relevant links

*Promotional video created by Border Free Travels. Microsite created by Gourmet Marketing.